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Microsoft shutting down Mixer and partnering with Facebook gaming

UltraViolet · 136

UltraViolet

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WiggyDiggyPoo

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That $30 - 40 million they splashed out on getting exclusive streamers must seem good value lol

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UltraViolet

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That $30 - 40 million they splashed out on getting exclusive streamers must seem good value lol

I’m sure the deal with Facebook more than paid for It



WiggyDiggyPoo

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I’m sure the deal with Facebook more than paid for It

If anything if it gets them off my homepage on the xbox that'd be great  :D

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UltraViolet

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I wonder if it will be integrated into the dashboard like mixer is, or, a standalone app like twitch’s



WiggyDiggyPoo

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I wonder if it will be integrated into the dashboard like mixer is, or, a standalone app like twitch’s

Phil Spencer/Larry Hryb (of Xbox) says not, they've not put out many technical details yet but there's been some Twiiter chat and Reddit posts from them saying it will not be integrated and you won't automatically get put onto it, so yeah probably an App.

My guess most folks will just go onto Twitch if they don't have Facebook.

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zapiy

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Did anyone see this coming? I am certain the scene is bloated now?



WiggyDiggyPoo

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Did anyone see this coming? I am certain the scene is bloated now?

I didn't, MS have heavily pushed Mixer but to be fair they do have a track record of abandonning tech that isn't working and concentrating on what is - Windows Phone, Zune and Groove spring to mind.

As for the scene I don't know, I occasionally watch a livestream event for game news but streaming just isn't on my radar when I'm gaming.

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UltraViolet

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If we can log into facebook gaming with our Xbox details plus be able to download our streams I’ll be happy



skyshadow5

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I never saw this coming and it was a quite a shock to hear. From what I have read a lot of the Mixer community have moved [back] to Twitch so if MS are partnering with FB gaming they must have offered some streamers a good amount of ..... something?? ..... to remain with them and not go back / move to Twitch. I only ever watched Mixer feeds a handful of times as most of the streamers I watch use Twitch and those that don't use YouTube live.

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WiggyDiggyPoo

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This was interesting: https://www.forbes.com/sites/paultassi/2020/05/16/report-livestream-viewership-grew-99-in-lockdown-microsofts-mixer-grew-02/

It's pre shutdown but the figures for April 2019 vs April 2020 showed almost no growth for Mixer vs Twitch doubling in size. I don't know what the problem was with Mixer but considering how heavily it's built into the Xbox dashboard, and even flagship titles like Forza have built in Mixer challenges, MS bet heavily on it but lost.

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